The Strategic Digital Pharma Marketing Course. By Attending This Course, You Will. Be able to define a digital strategy for your brand or therapeutic area to stay competitive. Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers and leverage points. Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope. Know how to tightly integrate digital into your overall marketing, sales and medical education strategy and ensure fusion of your online and offline efforts while respecting legal and regulatory guidelines. Learn from well metricised examples of successful e tactics for physicians, consumerscaregivers and other new stakeholders like payers, nurses and pharmacists. Know whether you are focussed on the right KPIs and be able to answer ROI related questions concerning your digital tactics. Receive Across Healths book Delighting Pharma Customers in the Omnichannel Age which is described as the missing manual for pharma marketers. Why You Should Attend. The Content This course not only provides you with an explanation behind concepts, tactics and trends, but more importantly, it discusses the integration of digital in the overall business strategy and marketing plans. The course also examines the perspective of the customer and other stakeholders and uses multiple, real, best practice cases to bring the theory to life. The Experts Our expert, Ruud Kooi, not only has international experience in digital marketing but also has built up a very strong reputation within the international digital community as high impact consultant and trainer. The Strategic Digital Pharma Marketing Course is the only available public training course delivered by Ruud Kooi on the topic of digital pharma marketing. Agenda Day 1 1. 0 0. Welcome General Introduction. Insight Online Landscape Analysis. Which key industry changes are accelerating the move to digital Online behaviour and trends of physicians, patients and other stakeholders. Benchmarking surveys and other sources for a competitive assessment. Internal analysis How to assess the e maturity of your company Technology trend analysis Which new technologies may influence the patient physician pharma relationship and by when Coffee Break. Innovation Defining a Digital Strategy Strategy is a major bottleneck in most pharma companiesStep 1 Determine the buying process and key leverage points. Step 2 Select amongst the 7 generic e strategies and prioritise e tactics. Step 3 Create the 3 year roadmap. Models, case studies and insights to help you understand the complex buying journey and how you can influence it through media 1. Elbonia Simulation Game Exercise 1 Exercise define your objectives. Lunch. 13 3. 0i. Pad Detailing The sad realities of tablet detailing. What is needed for success Closed Loop Marketing How to activate your sales force. Exercise define your own detail aid. HCP Self service Portals Learning from best practices in non pharma industries. Discussing examples of pharma portals. USA/AFFILIATE/www-novonordisk-us/Home/Homepage/banner-diabetes360.jpg' alt='Brand Manual Novo Nordisk Us' title='Brand Manual Novo Nordisk Us' />The 4 different ways to make an impact. Exercise define your own homepage. Coffee Break. 15 4. Medical Education Why webcasts are impactful. Success factors. Best practices in pharma. The 5 key steps to influencing treatment choice through e. Meetings. Exercise extending the reach of a symposium. Remote Detailing Benefits of teledetailing. Success factors. Best practices in pharma. Close. Group Dinner. Day 2. 09 0. 0E mail Marketing Success Factors. Penelope Rich And Her Circle, Maud Stepney Rawson 9781436882095 1436882095 Infantry Tactics V3, Evolutions of the Line Or Rules for the. XNXX delivers free sex movies and fast free porn videos tube porn. Now 10 million sex vids available for free Featuring hot pussy, sexy girls in xxx rated porn clips. What Is Diabetic Neuropathy The 3 Step Trick that Reverses Diabetes Permanently in As Little as 11 Days. WHAT IS DIABETIC NEUROPATHY The REAL cause. Novolin N official prescribing information for healthcare professionals. Includes indications, dosage, adverse reactions, pharmacology and more. Exercise Create an effective email. Search Engine Marketing. How consumers and HCP search for health on Google. SEO SEA how it works pros cons examples. Social Media. The social media landscape. Social media in life sciences. Social objectives and appropriate social technologies in Pharma. Coffee Break. 10 4. Mobile Marketing General trends technologies. Mobile in Healthcare. Elbonia Simulation Game Exercise 2 Exercise Define your channel mix. Impact ROI and other KPIs Factors that determine ROI in digital marketing. Using Google Analytics to measure Reach Advocacy. How to measure engagement. How to measure conversion e. Net Promoter ScoreIssues. Exercise plan your KPIs. Exercise improve a current campaign. Bringing it all together Building a Multichannel Campaign Using a 3 phase methodology to optimise the channel mix. Carsten Worsoe, Principle Scientist, Novo Nordisk. Bjorg Kaae Hunter, Device Engineering Manager, GSK. Francesco Malavasi, Global Quality Device Risk Manager, Novartis. Do You Know the True Cost of EHS Risk Ineffective EHS risk management practices contribute to huge costs at U. S. companies, causing a drag on the entire economy. Note For a listing of dosage forms and brand names by country availability, see Dosage Forms sections. Not commercially available in the U. S. Not. The Multichannel Equivalent concept. Designing the marketing mix at the HCP level. Lunch. 13 3. 0Elbonia Simulation Game Exercise 3 Exercise Define your own campaign. Final Thoughts Closing. Learning Methodology. Ruud Kooi is very experienced in leading interactive sessions and will actively engage participants in discussion, answering any questions that may arise. Group exercises will be used throughout the course which will help delegates learn how to apply the theory and frameworks to their own situation. A simulation game runs through the 2 days so that participants can assimilate the course content by putting the theory into practice. One of the most valuable aspects of attending any C. E. L. forpharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in depth discussions with your international peers. Who Should AttendThis workshop is designed for innovative marketing, sales and medical education staff who want to optimise their communication mix and enhance customer centricity through the selective adoption of digital. As this course is delivered by Ruud Kooi of Across Health a leading pharma consultancy company, executives from other professional service agencies should request approval prior to registering for this course. Please contact Annelies Swaan, Head of Business Operations, for more information annelies. Past Participants. Below is a non exhaustive list of past participants who have benefited from attending this course. Job Title. Company. Country. Product Manager Structural Heart EMEAAbbott. Belgium. Customer Excellence Director Western Europe Canada. Abbvie. France. Multi Channel Marketing Specialist. Abdi Ibrahim. Turkey. Associate Director, Global Strategic Marketing Dept, Project leader. Actelion. Switzerland. Business Unit Manager General Medicine. Amgen. Belgium. Junior Product Manager. Bayer Healthcare Pharmaceuticals. Belgium. Product Manager. Boehringer Ingelheim. Denmark. Marketing and Sales Manager. Bristol Myers Squibb. Ireland. Salesforce Effectiveness Manager. Celgene. Spain. National Sales Manager. Filme Nell 1994 Dublado on this page. Chiesi. Belgium. Global Brand Manager. Crucell. Netherlands. Associate Digital Analog Channel Management. Daiichi Sankyo. Germany. Marketing Manager. Egis. Bulgaria. Portfolio Marketing Manager Oncology. Fresenius. Germany. Senior Brand Manager. Galderma. Greece. IT Manager, Project Management Web Mobile. Janssen. United Kingdom. Patient Solutions Manager. LEO Pharma. United Kingdom. Product Manager neurology. Autosketch Skd Converter. Merck Group. Netherlands. Brand Customer Manager. Merck Sharp Dohme. Ireland. Director Integrated Insights Ophthalmology. Novartis. Switzerland. Global Marketing Coordinator. Novo Nordisk. Switzerland. International Product Manager EMEAOrphan Europe. France. Informatics Logistics Director. 50 Product Designs Concept Manufacture Pdf Merge. Roche. Italy. Brand Manager Diabetes. Sanofi. Belgium. Digital Marketing and Communication Coordinator. Sanofi Pasteur. France. Marketing Director. 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